South by Southwest Conference and Festivals has released it second wave of Keynotes and Featured Speakers for the much anticipated annual event.

This year’s Film Keynote is world renowned Academy Award nominated Director Lee Daniels. Daniels is widely recognized for his highly praised and controversial work, “Precious: Based On The Novel By Sapphire.” The film was the recipient of several Academy Awards. It was nominated for “Best Motion Picture of the Year.” Among Daniel’s other reputable productions is the Golden Globe winning series “Empire”, and the critically acclaimed box office success, “The Butler.”

“We are particularly excited about Lee Daniels as Film Keynote for his unparalleled talent, passion, continued experimentation, and career evolution. He’s been the driving force behind so much extraordinary work in a number of ways. His artistic leaps and risk-taking are exactly what we love to celebrate at SXSW.” – Janet Pierson 

Yet again, the Featured Speakers for this conference covers an expansive range of career fields. With speakers hailing from the tech, music, film, television, business, and journalism, this year’s selection reflects the cross collaboration that SXSW is famed for. The event continues to honor its tradition of bringing in luminaries and emergent talents working across industry platforms. Featured Speakers include Cheryl Boone Isaacs, Kate Crawford, Bill Ford & Doug Newcomb, Parag Khanna, Kimbal Musk, Peggy Orenstein, Randall Poster, Vivek Ranadivé and Rachael Ray.

Furthermore, in addition to announcement of the Featured Speakers, SXSW has revealed that this year’s featured session will be “Product Mavericks: Top Tips From Women Who Build.” The presentation will be given by Merci Grace, who leads the Growth team at Slack; Stephanie Hannon, Chief Technology Officer, Hillary for America; Tali Rapaport, Lyft VP of Product; and Fidji Simo, Director of Product at Facebook.

“The SXSW Conference is designed to give creatives the tools they need to achieve their goals, and what better way than bringing together a diverse slate of today’s influencers and making them available to all badge types, fueling the cross-industry creative combustion we’re known for,” said Pierson.

Excitingly enough, SXSW has confirmed that for this year’s event the Interactive, Film, and Music badges will now include expanded access to the SXSW Conference and Festival experience. While attendees will still have primary access to the programming that their badge-type corresponds with, they now boast secondary access to most SXSW events.

The first registration deadline for SXSW is September 9th, 2016 at 11:59 p.m. PT. Discounted rates will apply to early registrants.