The South by Southwest Conferences and Festivals has honorably announced that First Lady Michelle Obama will deliver the opening keynote address with the goal of increasing awareness of the Let Girls Learn initiative. Since SXSW is host to numerous young talents, creative and inspirational leaders across the industry, they expect the address to have an immense impact and benefit to the attendees.

The Let Girls Learn initiative was founded by Michelle Obama has a “government initiative to ensure adolescent girls get the education they deserve.” To quote the first lady herself, she says “I see myself in these girls, I see my daughters in these girls, and I simply cannot walk away from them.” We can’t wait to learn more about her plans for the program and how we can play a pivotal role.

The diverse speaker set at SXSW doesn’t just include Michelle Obama, it ranges from T-Pain, Kelly Rowland, Mark Mothersbaugh and NOFX. Moreover, the First Lady’s husband and President of the United States, Barack Obama, will also be delivering an address to the audience. SXSW’s unbeatable speakers, showcase lineups and parties are just five days away. Don’t miss out on SXSW 2016 and get down to Austin where they keep it weird in the Texas sun.