The music industry has a funny way of progressing in cycles. Genres and styles that are popular in one region of the world slowly spread across the globe, touching down in different continents at different times and picking up steam as it goes before being overtaken by another rising sound. For years, dance music has been going through this kind of rinse-and-repeat cycle before finally picking up traction in North America and crossing over into the mainstream like it is now. During the genre’s early years, dance music had gained popularity across the pond in Europe, but was forced into the underground in America, which was dominated by rock & roll culture at the time. Now, nearly thirty years later, dance music has proven that it is here to stay in America by cementing itself as the pop music of this generation.

How did this perception shift happen in America after so many years? To find the answer to that question, it’s important to look at the millennial generation. According to a study conducted by Eventbrite, millennials are the first generation to value experiences more than items, resulting in this generation of teenagers and young adults buying more festival and concert tickets than ever. Events like EDC Las Vegas, Ultra Music Festival, Coachella, and many more top-tier festivals in America have grown hand-in-hand with dance music, as millennials seek out the best experience possible to share with their friends. Looking back on dance music’s exponential growth in America within the last few years, it’s safe to say that without these music festivals, dance music would not be where it is now.

Now, dance music is the largest it has ever been in the States, and this same cultural phenomenon is taking place just south of the border in the Dominican Republic, and Electric Paradise Music Festival is leading the charge. Central America has been noticeably devoid of music festivals, and that has, understandably, caused a delay in the growth of dance music’s popularity, but Electric Paradise is changing dance music’s perception in the region one day at a time.

Since its inception last year, Electric Paradise has already grown to become the Dominican Republic’s biggest dance music festival, featuring over 20 top-tier artists spread across three stages to create an all-encompassing festival experience that is truly special. The second edition of the Electric Paradise will feature performances by headliners like Major Lazer, Skrillex, and Porter Robinson, live acts like Chromeo, AlunaGeorge, and Gorgon City, and underground sensations like Hot Since 82, Guy Gerber and Nicolas Jaar.

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On top of a stellar lineup, Electric Paradise is striving to create a land of paradise, complete with art, technology, design, and food for those that are looking for a few more offerings. The second year festival has already claimed the title of the DR’s largest festival, proving dance music’s potential for growth in the Caribbean. Electric Paradise is championing a movement, and this is a festival you don’t want to miss in December, so get your tickets here.

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