Ultra Music Festival: Taking Over the World, One Festival at a Time Brian AndersonThursday, July 25, 2013Reviews0 Comments Originally, the word Ultra in the EDM scene related to one music festival: Ultra Music Festival in Miami Florida. This year after conquering Korea, they added Croatia to the docket which had no problem pulling in thousands of festival goers, and even more online spectators. This shouldn’t be a surprise to anyone, as a business standpoint the more festivals the better. More work for artists, more money for the company putting on the event, and even more exposure to the label that is Ultra Records. With more than 103,000 attending, ULTRA EUROPE is now officially the biggest festival to ever take place on Croatian soil! Russell Faibisch, Ultra Music Festival/Ultra Worldwide Founder, Executive Producer, CEO & President, commented: “The biggest challenge in bringing Ultra Music Festival to Europe was to do it in a way that was completely unique and original. To enter a European market so rich in festival culture and history, with thousands of festivals happening every summer over the past 40 years, and still produce something never before done there. After visiting more than 15 countries, meeting with many promoters and visiting more than a hundred potential locations and venues, I ultimately chose Croatia. It is truly one of the most beautiful and special places in the world, in addition to being the newest and hottest European summer destination for party people and DJs. After the inaugural edition’s massive success, Ultra Europe is very proud to call Croatia home for many many years to come.” The first two days, which were broadcast live on UMF TV and watched by a staggering 700,000 unique viewers worldwide, saw revelers from over 75 countries descend upon Poljud Stadium in Split, for what is now officially the biggest music festival in Croatia’s history. On the third day the festival made the short ride across the Adriatic Sea, as an exclusive number of lucky festivalgoers took over the truly stunning Hotel Amfora Grand Beach Resort, on the cliffs of the picturesque island of Hvar. An unforgettable nine-hour pool party in a truly unbeatable and awe-inspiring setting proved to be the perfect ending to a weekend set to go down as one of the most successful events ever to take place in Croatia. There was no lack of talent at UMF Europe, with artists such as : Afrojack Armin Van Buuren Avicci Carl Cox Hardwell Arty Fedde Le Grand Nicky Romero Porter Robinson Sander Van Doorn Umek Bingo Players Krewella Marco Carola Swanky Tunes Steve Aoki Dada Life What comes next for Ultra is very interesting. Do they expand to South America next? Africa? ANTARCTICA?? Back to Back weekends in the new countries the way they did for UMF2013 in Miami? There is no way to predict or know whats to come, but no matter what, people should be excited.